Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site. This workshop is part of Grow with Google’s Partner Digital Series, which curates specialty content for learners of our Nonprofit partner organizations.